This is a catalog for a German clothing brand. I picked it up from a shop in London. The format is really cool, its newspaper size, so its printed on A2 sheets. Its all newsprint but i think it is coated newsprint because it feels a little heavier. The layout is really plain and simple and the artwork is also pretty effective. This is the format I want to use for my Fedrigoni catalog. I think it will show off the paper to designers as much as it can and exploit it to its full potential.
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