Print Run - Roy Castle Lung Cancer Foundation

Anthony Burril

BB Saunders

Build

Cartlidge Levene

Experimental Jetset

Parra

This is a print run for a charity. The charity called for all entries from prolific designers and printers of our generation. The theme was 'Design Makes me Sick'. this was supposed to reflect upon how as designers we are wrapped up in out work. The idea behind the show was that our body's are spectacularly made and as designers we feel if something has gone off to print without our involvement in printing, it isn't as spectacular as it could be.

This is a really good idea for a pint show. It made the designers really think about what to create rather than just churn something out.

This is the description / introduction / background of the show / brief:

Health is a condition of the body and mind. The term has gained large media coverage in recent years, introducing a whole new social conscious toward well being. While the media affirms that its information is passed as impartial it delivers a confused model of health, predominantly between its offer of dietary advice and its unscrupulous access into celebrity weaknesses. With every statement concerning health, questions or counter-statements are raised; this goes to show that the term 'health' is ambiguous and amorphous, defined by the individual's sense of their personal condition. In turn, this is a reflection of design, on how we perceive pure, flawless, 'healthy' work,

Design and health both embody tangible and intangible facets; while its form is evidently present in our environments, often our needs as designers for structure and clarity must come from the same formless conditioning we recognize as health. Understanding that health is a key aspect to design became elaborated during the late period of modernism, where wholesome ideals were transcended into both business and leisure activities.

The conscious decision-making when designing, is our way of finding personal resolve and vitality. It is common amongst graphic designers that once a complete piece of work has gone to print that there is a lack of personal fulfillment; it appears that a designer needs more than a printed outcome to feel that their work

is complete.